Business FAQ Pages That Train AI Recommendations - Local Expert Guide
Post by Modern Humans AI
Your FAQ Page is Invisible to AI (And It's Costing You Customers)
ChatGPT just recommended your competitor to three potential customers. Not because they're better than you. Because their FAQ page actually answers questions while yours collects digital dust.
Here's what happened: Someone asked "What's the difference between Botox and fillers?" Your competitor's FAQ page had a clear, detailed answer. AI found it, read it, and made the recommendation.
Your FAQ page? Still stuck in 2019 with vague answers like "We offer many cosmetic treatments." AI tools can't work with that.
AI Tools Read FAQ Pages Like Recipe Cards
When someone asks ChatGPT or Perplexity for business recommendations, these tools scan FAQ pages first. They're looking for specific, citable information they can confidently share.
Your current FAQ probably sounds like this:
- Q: What services do you offer?
- A: We provide comprehensive solutions tailored to your needs.
AI tools hate this answer. It's useless. They skip right over your business and find someone who actually explains what they do.
Meanwhile, your competitor writes:
- Q: What's included in a dental cleaning?
- A: Every cleaning includes plaque removal, fluoride treatment, and digital X-rays. Takes 45 minutes. We accept all major insurance plans. No appointment needed for emergencies.
Guess who gets recommended?
The Questions Your Customers Actually Ask Google
Stop guessing what people want to know. Google Search Console shows you the exact questions driving traffic to your site. These are the questions you should answer in your FAQ.
Real estate agents get asked: "How long does closing take?" Not "What's your process like?"
Dentists get asked: "Does teeth whitening hurt?" Not "Do you offer cosmetic services?"
Med spas get asked: "How much does CoolSculpting cost?" Not "What are your pricing options?"
Use the actual questions. Word for word. AI tools match user queries to your content. Generic questions get ignored.
Format Your Answers Like AI Training Data
AI tools love structured information they can easily parse and cite. Here's how to format each FAQ answer:
Start With the Direct Answer
Lead with the specific answer, not background information. If someone asks "Do you take walk-ins?" start with "Yes, we accept walk-ins Monday through Friday from 8am to 5pm."
Don't start with "At our practice, we understand that scheduling can be challenging..." AI tools stop reading after the first sentence if it doesn't contain the answer.
Add Supporting Details in Bullet Points
After the direct answer, use bullet points for additional information:
- Walk-ins welcome Monday-Friday, 8am-5pm
- Saturday appointments require 24-hour notice
- Emergency calls answered within 2 hours
- Insurance verification takes 10 minutes
AI tools can pull specific facts from bullet points. Paragraph text gets skipped.
Include Numbers, Dates, and Specifics
AI tools prioritize factual information they can verify and cite. Include:
- Specific prices: "$150 for initial consultation"
- Exact timeframes: "Results visible in 2-3 weeks"
- Current information: "Updated January 2025"
- Measurable outcomes: "95% patient satisfaction rate"
Vague answers like "affordable pricing" or "quick results" don't help AI make recommendations.
The Five Questions Every Local Business Needs
These five FAQ questions get your business recommended by AI tools more than any others:
- What are your hours and location? - Include exact address, parking details, and holiday schedules
- How much does [your main service] cost? - Give specific price ranges, what's included, and payment options
- Do you take insurance/What payment methods do you accept? - List specific insurance plans and payment options
- How long does [your main service] take? - Include appointment duration, preparation time, and follow-up requirements
- What should I expect during my first visit? - Walk through the entire process step by step
Answer these five questions clearly and AI tools have everything they need to recommend your business confidently.
Update Your FAQ This Week
Your FAQ page is free advertising space that works 24/7. While competitors spend $5,000 monthly on ads, your well-written FAQ gets you recommended by AI tools for free.
Start with your top five services. Write one clear FAQ for each. Use the actual questions customers ask, not the questions you wish they asked.
AI tools are reading your FAQ page right now. Make sure they find answers worth recommending.
About Modern Humans AI
We help local businesses and eComm brands get found by AI tools like ChatGPT, Perplexity, Meta AI, and Google AI Overview. While others chase expensive ads or outdated SEO, we teach the new reality: AI tools are where 73% of customers start their search, and if you're not there, you don't exist.